Castle referral codes and promo codes share the same functions but provide different benefits to the user. The key difference will be for what purpose and the value it adds to the user. A general castle app referral code is utilized in encouraging current users to invite new users to the platform. Different rewards are given to both referrer and referee upon successful referral, including discounts, credit, and free trial extensions. In a 2024 campaign, users who referred friends to Castle TV earned 10% credits for every successful sign-up, while the new user received a 15% discount on their first subscription. In contrast, a promo code is usually a tool that businesses use to incentivize customers during certain sale events or seasonal promotions; these codes offer a discount or bonus, but most of the benefits apply to the user who inputs such a code, not for both parties.
Castle TV’s referral codes are usually part of a user-driven marketing strategy, focusing on user growth and engagement. Referral codes accounted for 40% of new users in 2023, Castle TV said, with many using those referral codes to unlock exclusive content or get discounts on subscription plans. In that way, referral codes are a long-term growth strategy for the company, rewarding both the user who shares the code and the one redeeming it. Promo codes tend to be more short-term and often have specific expiration dates. For instance, one Castle TV promo code was available in 2024 for 20% off the first month of service during the New Year sale but could only be applied within a certain period of time, say a 48-hour window period.
Also, referral and promo codes differ in kind based on the nature of the benefits accruable. Expressed differently, referral codes might offer extended trial periods, access to exclusive or VIP content, or other perks not available when using traditional promo codes. A recent survey by Castle TV indicated that 30% of users who have applied a referral code testified to the added perks of ad-free streaming or extra credits included, usually not in standard promo code offers. While it isn’t unheard of to offer free trials, especially of the streaming services or games, promo codes often include purely subscription price and/or rental fee discounts.
It is common to pick these up through newsletters or various online ads, often off third-party coupon websites. For example, there’s Castle TV, with continuous published promo codes during most major holidays on Coupons.com and/or their email list: the most recent promo code gave 25% off first orders on either the email list or Coupons.com. Referral codes, however, are mostly given out by current users through personal links to friends or social media. The sharing model has translated to a strong word-of-mouth strategy for Castle TV-a reported 50% increase in new users during campaigns where referral codes were most shared across social media.
For more insights on how to use a castle app referral code and take advantage of these offers, check out this castle app referral code guide.